In January 2016, Davido announced on Twitter he had signed a record deal with Sony Music and a few months later, he founded the record label Davido Music Worldwide, to which acts Dremo, Yonda and Peruzzi are currently signed. In July 2016, Davido signed a record deal with Sony’s RCA Records and in October the same year, he released the five-track Extended Play (EP) Son of Mercy, which was supported by the singles “Gbagbe Oshi”, “How Long” and “Coolest Kid in Africa”. In April 2017, Davido re-negotiated his contract with Sony due to creative control issues and later that year, he released five singles including “If” and “Fall“. “If” generated worldwide social-media activity while “Fall” became the longest-charting Nigerian pop song in Billboard history. Davido released his second studio album A Good Time in November 2019; it was supported by the previously released singles “If”, “Fall”, “Assurance”, “Blow My Mind” and “Risky”.
In 2019, New African magazine listed Davido as one of the 100 most-influential Africans. His third studio album A Better Time was released on November 13, 2020, and in February 2021, he appeared on Time magazine’s Time 100 Next List. Davido released Timeless, his fourth studio album, on March 31, 2023. He is a cultural ambassador for Nigeria and a prominent voice of human rights in Africa. He is also one of the most-followed African artists on Instagram and Twitter.